Helping to change attitudes with #IAMWHOLE campaign

Changing attitudes towards mental health #IAMWHOLE

Mental health difficulties are costing young people their education, their employment prospects and, without support, their lives. That’s why YMCA is joining the NHS in the 2017 #IAMWHOLE campaign.

Launched on World Mental Health Day 2017, the #IAMWHOLE campaign calls on individuals to take a stand against negative stereotypes and language surrounding mental health. It challenges people of all ages to think about the words they use, and to learn more about the impact these stereotypes and insults can have.

Mental health difficulties among children and young people are common, and can be both persistent and damaging. Research by the YMCA and NHS found that more than 1 in 3 young people with mental health difficulties feel stigmatised, with more than half of these saying it comes from their own friends.

The stigma that some individuals with mental health difficulties experience can be very damaging. It can even stop them from accessing the support and help they need.

Celebrities including Jordan Stephens, Ed Sheeran, James Cordon, Liam Gallagher and Dermot O’Leary have helped to raise awareness of the #IAMWHOLE campaign. Now, with your help, we want to spread the message to even more people.

How you can help today

  1. Join in – download the schools’ pack and use it to get your school talking about mental health in a positive way.
  2. Help us create a thunderclap – post a selfie with a black circle on your left palm, using #IAMWHOLE on your social media accounts.
  3. Help us to support young people – donate by texting ‘WHOLE’ to 70007 to donate £3 to YMCA today, or donate online at BT MyDonate. Your donations will help us to continue to deliver mental health initiatives that change young lives.
  4. Find our more – watch the video online.



How you can help every day

Challenge harmful language – so young people can ask for help without fear of negative labels.

Ask for support if you need it – speak to friends, parents, teachers, youth workers GPs or services listed on the Find Get Give website.

Find out more about the #IAMWHOLE  campaign 2017 here.

Download our schools, colleges & youth groups brochure